There’s a lot to be said about this subject.
Check this out; browse to page 4 in the browser, or page 8 according to the actual printed page.
A small black-and-white television cost more in numerical dollars in 1964 than it would today. Color televisions cost many hundreds of dollars. Yet despite wages that were far less in numerical terms, people bought them.
The key difference is that, unlike today, they weren’t designed to be throwaways. You could make it last almost indefinitely, getting it repaired as needed at the service shop down the street. They were worth the investment.
There is a lot to be said about rampant consumerism, and not much of it is good. One of the few goods things to come out of it is, ironically, the ability to link to stored images of an old newspaper from 1964.